theVideoCards display-based devices have many uses and applications. While the video brochure is the core product driving theVideoCards sales, other devices are a vital part of our business. Industries are finding unique uses for our products.

One such uses is the video book box.

Being a successful author is not just about writing. The marketing of a book is a vital part of the overall PR strategy and marketing plan.

Marketing a book takes time. Months before the book launch, hard work goes into book marketing, with social media promotions connecting with readers, bloggers, and writing posts. That is the case whether an author is a self-publishing or signed with a mainstream publisher.

One of the most effective marketing tools for a new book is to secure pre-release reviews from industry bloggers and critics. Sending a copy of a new book is a great way to get publicity. In this case, the delivery method does matter.

That is the point where authors started to discover video book boxes. A book is enclosed in a hardcover box that, upon opening, reveals the book on one side and a video message on the other. The video message may have only one video, or include several different videos with buttons for individual chapters. The video book box offers video customization, so it is possible to upload a personalized video specifically for each reviewer/blogger. The author can speak directly to the recipient, sharing their inside into the writing process, what led the author to write the book, and any other details needed.

It goes without saying that such an elaborate introduction of a new book may secure the attention of the reviewer and perhaps even encourage sharing of this presentation with an audience.