Emerging Technologies coming to Video Brochures in 2026
In the ever-evolving landscape of marketing, video brochures continue to make a significant impact on video marketing. By combining a physical product with video, companies are taking advantage of our devices that do not have the disadvantage of ads (“and now a message from our sponsors”), distractions (“download app to watch more”), or difficult setup (“click here to watch our video”). As we step into 2026, our video devices are becoming more interactive, sleeker, and customizable—upgrading the way our clients communicate with their clientele.
What are the new technologies coming to Video Brochures?
- Interactive Touchscreen Displays
Touchscreen displays have been around for some time, though lately, as the technology has become more affordable, they are getting more popular. They are bringing video brochures interactivity to new heights, allowing users to take control of their content experience. Our user base is used to interacting with touchscreens on their phones, so the familiarity of this technology makes it instantly user-friendly. - Sensor Integration
Some of our devices, like video stands, now come with built-in motion or light sensors. The video automatically plays when someone walks by or when a light triggers the sensor. You’ll often see this technology in retail settings, where it’s used for point-of-purchase displays. Because the videos only play when activated, the devices save battery power—an important feature in stores where power options may be limited. This not only extends the run time but also helps grab shoppers’ attention, which can lead to higher sales. - Use of Micro Switches
In multi-page brochures, micro switches or light sensors can be built into the design so that turning a page automatically starts the next video. Each page is linked to its own video file, making it easy to move through a presentation without pressing buttons to select chapters. This creates a smooth, intuitive way for users to explore different sections. - Personalization with custom video.
More and more of our clients are requesting brochures with personalized videos. Perhaps thanks to AI video generation tools (Google Veo3), the technology is much more accessible, allowing a mass adaptation. - Slim, Lightweight Designs
Progress in materials and display technology, as well as lower prices, have led to thinner and lighter brochures. Some of them are so thin they do not have a spine – just a folded cover stock with the electronic parts in the middle of the brochure. - Premium Packaging and Special Printing Techniques
As the rates of online advertising continue to rise, the prices of our video brochures and video mailers are becoming less of a concern. Often, we see requests for silver or gold foil with debossing, spot UV coating, and soft touch laminating, creating a truly elevated printed piece. - Embedding Product Samples
Many of our clients are embedding small product samples and gifts. Whether it’s security badges, syringes, certain medication samples (such as those for wound dressing), or products and brochures, it brings a new level of experience and elevates the product introduction.
Why do those trends drive the popularity of our devices
As video brochures become more popular, new technology evolves and is being rapidly adopted. What was an unusual request just a few years ago is now a standard feature in today’s market. Since our products have become more popular, our clients are finding ways to make their video presentations more impactful and add the latest options to their marketing materials.
Increased interaction keeps audiences engaged for a longer time. Personalization increases response rates and elevates customer loyalty. More polished designs enable mass distribution to be more practical and affordable, while premium print options add a touch of luxury, making our clients—and their messages—more visible.
Also, while theVideoCards video brochure cost remained flat over the last several years, the pricing of everything around us increased. Perhaps that is why the larger displays we offer are becoming more popular than smaller budget options. Yes, smaller displays still have a sizable market share, but the 7” display size ruled the sales in 2025. And monster-size 13” and 15” displays in hardcover video brochures are just around the corner.
Now is the time to reimagine your marketing campaigns and stay ahead with the latest video brochure technology!
