FAQ: Glossary of Terms

Q: What is Aspect Ratio?
A: The proportional relationship between the width and height of a screen. Common aspect ratios are 4:3 and 16:9.

Q: What is Battery Life?
A: The amount of time a video brochure can operate on a single battery charge.

Q: What is Button Configuration?
A: The arrangement and function of buttons on a video brochure (e.g., play/pause, volume, next/previous video).

Q: What is CMYK?
A: Cyan, Magenta, Yellow, Key (black) – the standard four-color printing process.

Q: What is a Cover?
A: The exterior of a video brochure, typically made of hardcover or softcover material.

Q: What is Digital Printing?
A: A printing method that uses electronic files to print directly onto the paper.

Q: What is Embossing?
A: A technique that creates a raised design on paper for a textured effect.

Q: What is Foil Stamping?
A: A printing technique that applies metallic or pigmented foil to paper for a decorative finish.

Q: What is Fulfillment?
A: The process of packaging and shipping video brochures to individual recipients.

Q: What is an IPS Screen?
A: In-Plane Switching screen technology known for its wide viewing angles and accurate color reproduction.

Q: What is LCD?
A: Liquid Crystal Display – the technology used for video brochure screens.

Q: What is Lamination?
A: A thin layer of plastic applied to paper for protection and to enhance its appearance (e.g., matt, gloss, soft-touch).

Q: What is Memory Capacity?
A: The amount of storage space available for video and image content on a video brochure.

Q: What is Micro USB?
A: A type of USB connector commonly used for charging and data transfer.

Q: What is MP4?
A: A common video file format compatible with most video brochures.

Q: What is Offset Printing?
A: A high-quality printing method that uses plates to transfer ink to paper.

Q: What are Pantone Colors?
A: A standardized color matching system used to ensure accurate color reproduction in printing.

Q: What is a Rechargeable Battery?
A: A battery that can be recharged multiple times, commonly used in video brochures.

Q: What is Resolution?
A: The number of pixels that make up a screen image, determining its clarity.

Q: What is Screen Size?
A: The diagonal measurement of a video brochure screen, typically ranging from 2.4 inches to 10 inches.

Q: What is Spot UV Coating?
A: A printing technique that applies a glossy coating to specific areas of a design for emphasis.

Q: What is a TN Screen?
A: Twisted Nematic screen technology, generally offering lower image quality than IPS screens.

Q: What is USB-C?
A: A newer type of USB connector with a reversible design and faster data transfer capabilities.

Q: What is a Video Brochure?
A: A printed brochure with an embedded LCD screen, speaker, and battery for playing video content.

Q: What is a Video Business Card?
A: A compact video brochure in the form of a business card.

Q: What is a Video Box?
A: A custom-made box with an integrated video screen, often used for product presentations or gifts.

Q: What is a Video Mailer?
A: A video brochure designed for distribution through the mail.

Q: What is a Video Stand?
A: A freestanding display unit with an embedded video screen for promotional purposes.