FAQ: Print

Q: What types of printing do you offer for video brochures?
A: Video brochures, video mailers, and other products sold by theVideoCards are custom-printed on an offset press.

Q: What types of paper are used for video brochures?
A: We offer softcover and hardcover options. Softcover is like a paperback book and is typically printed on 350 GSM (130 lb), hardcover is more rigid and premium laminated cardboard.

Q: What are the printing specifics?
A: Products are printed using 4-color offset printing. Pantone matching is available for an extra fee. Samples are digitally printed.

Q: What special printing techniques do you offer?
A: Spot UV coating, foil stamping, and embossing.

Q: What lamination options are available?
A: Matt and gloss laminations are available at no extra cost, and soft touch is available for an extra fee.

Q: What are the differences between offset printing and digital printing?
A: Offset printing uses plates to transfer ink, ideal for large quantities, offering superior color accuracy and consistent quality. Digital printing prints directly from a digital file, best for smaller runs and faster turnaround times. Our video brochures are primarily produced using offset printing for optimal quality and cost-efficiency in bulk.

Q: How can I ensure color accuracy for my printed video brochures?
A: For the best color accuracy, we recommend providing your artwork in CMYK format. If precise color matching is critical, we offer Pantone matching for an extra fee. Please note that colors viewed on screen may differ slightly from the final printed product due to variations in monitor calibration.

Q: What is the recommended resolution for submitted artwork?
A: For optimal print quality, we require all artwork files to be submitted at a minimum resolution of 300 DPI (dots per inch) at the final print size. Lower resolutions may result in pixelated or blurry images on the printed brochure.

Q: What are bleed and safe zones, and why are they important for my design?
A: Bleed is the area of your design that extends beyond the trim edge of the brochure, ensuring no unprinted edges appear after cutting. The safe zone is an inner margin where important text and graphics should be kept to prevent them from being cut off. We provide design templates with clear guidelines for both bleed and safe zones to ensure your artwork is perfectly aligned and complete.

Q: Can I see a physical print proof before the full production run?
A: Yes, digital proofs may be provided for a fee. For a large quantity order, the fee is credited to your bulk order, either fully or 50%, depending on the quantity. Custom-printed proof may take up to 2 weeks to produce.

Q: What is the difference between Matt, Gloss, and Soft-Touch lamination?
A: Matt lamination offers a non-reflective, smooth, and subtle finish, often perceived as sophisticated. Gloss lamination provides a shiny, reflective surface that makes colors appear vibrant and enhances visual appeal. Soft-Touch lamination gives the brochure a velvety, luxurious feel, adding a premium tactile experience for an extra fee.

Q: Can you explain what CMYK and Pantone colors are?
A: CMYK (Cyan, Magenta, Yellow, Key/Black) is the standard four-color process used in offset printing. By combining these four inks, a wide range of colors is created. Pantone Colors is a standardized color matching system (PMS) that ensures consistent, precise color reproduction. It is often used for specific brand colors that need to be exact and is available for an extra fee.