How to Use AI to Make Video Brochures & Mailers More Effective
Video brochures and video mailers are already popular and powerful marketing tools — but incorporating AI can add a whole new level of professionalism and creativity, while reducing costs, speeding up the development, increasing personalization, and enhancing reach and performance.
We noticed that theVideoCards clients started using AI-generated graphic design in 2024, and in 2025, they started using not only graphics but also video – specifically b-roll, personalization, and, in some cases, a complete video created entirely via an AI video generator. Of course, we expected this trend to continue and accelerate in the coming years as AI tools get better in quality and availability.
Based on the projects we have received in the last couple of months, we gathered the main areas of video brochure development and planning that AI can significantly enhance. So, if you are considering theVideoCards video brochures or video mailers as your new marketing tool in 2025 and beyond, consider the tools to improve, elevate, and enhance the video brochures’ impact.
Lead Generation: Finding the Right Prospects
Before you send out video brochures or mailers, you need the right list: you need to match companies and the right person in each company.
What AI Can Do:
- Data scraping & enrichment: build lists of companies fitting size/industry criteria; get accurate emails, phone numbers, titles.
- Predictive scoring: use historical data/firmographics to predict who’s most likely to engage.
- Intent signals: detect which companies are showing buying signals, or researching relevant topics.
- Take, for example, one of our most popular industry segments – real estate. A luxury real estate developer can find every Managing Partner at wealth management firms within a 50-mile radius. This right there creates a valuable list of potential clients in the perfect income level for his luxury project.
Sample Tools:
- Seamless.AI — finds real-time business contact info, mobile/direct numbers, etc.
- Leadzen.ai — B2B lead generation + data intelligence, helps find verified prospects, automates outreach, and integrates with other systems.
- Instantly.ai — helps scale email campaigns and warm up leads with AI-assist.
Best Practices:
- Make sure data is clean & up-to-date — bad addresses/names weaken personalization and can be costly.
- Use tools that let you filter by role/seniority so your mailers reach decision makers.
- Respect privacy & compliance (GDPR, CCPA, etc.).
- When it comes to targeting, keep your feet on the ground – we once fulfilled a project that was sent to the largest US companies with household CEO names. The chance that your video brochure will be delivered to the Mark Zuckerbergs and Tim Cooks of the world via traditional mail is virtually nonexistent.
Design & Visual Development
Once you know who you’re targeting, the design of the brochure/ needs to align with your business brand, message, and the targeted audience.
What AI Can Do:
- AI can quickly and effectively prototype design mockups (images, layout, mood boards).
- Generate images/graphics from prompts or even from a mockup drawn.
- Suggest or automate background removal, layout adaptation for different formats, clothing changes, etc.
Sample Tools:
- Midjourney — very strong at creating stylized, creative images from text prompts. Useful for exploring mood boards and variants.
- Nano Banana (Google Gemini) — probably the image generation tool that is creating the most buzz at the time of writing. This AI image generator is powerful in generating variations and changes based on a text prompt.
- Adobe Firefly — it is very useful because it’s designed for commercial content, integrated into Adobe tools, has versions for generating images, backgrounds, etc.
Best Practices:
- When using AI images, ensure resolution is high enough for print (if print is involved).
- Use style prompts/brand style guides to keep consistency across variants.
- Consider using AI to generate multiple concepts, then select the strongest for refinement.
- If resolution is not adequate, use other AI tools to upscale to the required print resolution (typically 300 DPI)
Video Development / B-roll / Footage
A big cost for video brochures/mailers is producing high-quality video content: video footage, stock footage, interviews, and editing. Let’s not get even to special effects. Artificial intelligence can help democratize and accelerate the entire creative process, making it affordable to businesses that would not have the budget for a traditional video shoot… or the time. With tools like text-to-video, image-to-video, or video-to-video, the arsenal of tools in the second half of 2025 can create very impressive content.
What AI Can Do:
- Generate or assemble stock / B-roll footage from a single image that can also be AI-generated.
- Use AI to existing video clips or modify the clips as needed to deliver a branded message (video-to-video tools).
- Create synthetic avatars / virtual presenters when a live shoot is not possible or cost-prohibitive.
- Upload product images to create 3D-like footage
Sample Tools:
- Veo3 (Google Gemini) — generate video from script or from image, use avatars, crate multiple languages version, dubbing etc. (more on translation below) bureauworks.com
- HeyGen — good for translating/ voice-dubbing, and also for creating video avatars; helps with lip-sync etc. HeyGen+1
- Runway — a browser-based tool that specializes in the generation of impressive videos. Tools include consistent character generation and inpainting (removing or adding objects, changing weather, adjusting camera angles, etc.).
Best Practices:
- Use high-quality sources whenever possible; AI can enhance but not always fix a low-quality source.
- Keep consistent lighting, brand look, color grading across scenes so the video feels cohesive.
- Make sure the final video is optimized for how it will be viewed (embedded, on screen in the mailer, etc.).
Personalization at Scale
Much has been said about personalization. Personalization is one of the most talked-about trends in modern marketing – in fact, almost every year it is highlighted as one of the leading trends in B2B marketing. Yet creating manually customized videos for hundreds of individual prospects is a logistical impossibility. Imagine what would your CEO say if you asked to record one video 250 times for 250 clients.
AI-powered generative video and voice cloning technology provides the solution.
What AI Can Do:
- Create one “master” video with dynamic fields/placeholders (name, company, product variant, etc.) and generate many versions automatically.
- Personalize visuals (name text on screen, thumbnails, overlays).
- Use dynamic content so that certain scenes or CTAs are swapped depending on the audience segment.
Sample Tools
- Gan.ai — lets you generate personalized videos from one recording, dynamic variables, and scale to many versions.
- Idomoo — advanced personalization, interactivity, dynamic text/audio/video etc.
- BHuman.ai — more of the same: produce videos that look real, send via email/SMS etc, many unique copies from one base.
Best Practices:
- Keep the core message strong; personalization shouldn’t dilute the brand voice or confuse the flow.
- Make sure that variable fields are tested (names, company logos etc.) so nothing breaks (e.g. long names overflowing, misplaced graphics).
- Use data you already have (CRM, past purchases, demographics) to drive useful personalization (not just names, but relevant products or offers).
Voice-Over & Narration
The voice-over in video brochures (if used) is very important – and we do recommend either a representative to be filmed for the video brochure, or to have at least a voice over describing the project in detail. Tt sets the tone, trust, and clarity. AI voice tools have become very good and continue to improve.
What AI Can Do:
- Generate voice-over from text with tools and speed up the process without hiring voice actors.
- Clone a voice (yours or a spokesperson’s) so that multiple videos sound consistent.
- Choose from different accents/languages as needed.
Sample Tools:
- Amazon Polly — high quality text-to-speech voices; many variants; good for narration.
- Veed.io — supports voice-over generation, including translation and dubbed voices.
- HeyGen — avatar voiceovers, language options etc. bureauworks.com+1
Best Practices:
- Choose a voice that matches brand personality: friendly vs professional vs authoritative etc.
- Test lip-sync if using avatars or if you are syncing voice over to video.
- Pay attention to script clarity — AI-generated voice is good, but needs good writing (short sentences, clear phrasing).
Translation & Localization
If you have audiences who speak different languages, or you’re sending video mailers across regions, AI makes localization much cheaper and faster. We have done several multi-language video brochures where the user can select not only a specific video, but also the language of their choice.
What AI Can Do:
- Translate the script automatically, with human review.
- Generate dubbed voice-overs in various languages.
- Automatically generate subtitles or burned-in captions.
- Maintain lip-sync / match voice tones.
Sample Tools:
Best Practices:
- Always have human or native reviews for translations (nuance, idiom, cultural appropriateness).
- Adjust non-verbal content too (images, colors, symbols) if needed in different cultures.
- Make sure fonts/text sizes, etc, work well for languages with longer words or different scripts.
Background Music & Sound Design
Sound adds emotional pull: music cues, ambient sound, transitions, tempo. AI sound generative tools allow you to bypass paying royalty on background, acustic music. AI music generators can help select or generate audio, reduce licensing costs, and match the video’s mood.
What AI Can Do:
- Generate royalty-free music tailored to your objectives.
- Suggest background tracks automatically matched to video pace.
- Adjust mix (volume levels, fade in/out) automatically.
Sample Tools (quick picks):
Best Practices:
- Always check licensing of generated music, especially when used in commercial physical materials.
- Use music that complements the pacing of your video, not distracts. Sometimes less is more.
- Make sure voice-overs are clearly audible over background music.
Video Brochure campaign in the AI years
Our video brochures are undeniably powerful on their own. Still, their true potential in the last few AI-enabled years is underlined when they are deployed as part of a strategic, AI-powered solution. The work of a high-impact medium with intelligent, scalable, and highly personalized video content creates a marketing experience that is nearly impossible for small and mid-sized companies just a few years ago.
We at theVideoCards believe that the emergence of AI creates yet another positive layer that will further increase the popularity of our display-based devices. Removing the videos from Instagrams, YouTubes, and LinkedIns of today and moving them to the offline world with no distractions and competing messages has, in today’s attention economy, high value.
Executing a video brochure campaign requires more than just technology and an idea; it requires a partner with deep expertise in both the physical product and the digital strategies that bring it to life in a way that is cohesive, complete, and on brand. theVideoCards provides not only the industry-leading devices for these campaigns but also the personalized support and one-on-one consultation necessary to navigate this new technological landscape.
Contact us today to discuss how we can help you integrate these powerful AI strategies into your next video brochure campaign, turning attention into action.
A video brochure mockup generated by AI image generator
