VIDEO BROCHURE – LCD VIDEO BROCHURE CARD EXPLAINED
The most innovative video marketing tool that supports promotions, lead generation, customer conversion and brand awareness
Video Brochure Explained
What is a video brochure?
A video brochure is a custom-printed hardcover or softcover brochure with an embedded LCD, speaker, and rechargeable battery that plays a pre-uploaded video when opened. Highly customizable video brochures are used in marketing, advertising, sales, education, and other business areas. They are considered the most effective form of advertising, delivering videos in an easy-to-use device branded to the customers’ requirements.
Video brochures have taken the marketing world by storm, revolutionizing the traditional concept of print media by integrating LCD screens. In recent years, LCD brochures have emerged as the most innovative marketing tool, offering a powerful way to engage your audience. Contrary to popular belief, video brochure cards are not exclusive to deep-pocketed corporations. While they are favored by large companies, manufacturers, and national brands, they have also gained immense popularity among real estate agents, lawyers, wedding photographers, and other small business owners. Their remarkable ability to captivate audiences and enhance memory retention makes them exceptionally effective in a sales and marketing landscape oversaturated with traditional approaches.
The fusion of print, sound, and video within a video brochure offers a unique and fully branded package that caters to every facet of the user experience. The printed packaging serves as the primary carrier of your company’s brand identity, while video and sound elements further strengthen the individually branded encounter.
Video brochures come with a multitude of customization options, which can sometimes be overwhelming due to the wide array of choices and possibilities. We aim to elucidate the marketing potential of video brochures and the technological advancements they bring to the table. Imagine how this innovative marketing tool can transform your advertising strategy and connect with your audience like never before.
Request Pricing
Softcover | 7″ LCD | 8.25″ x 5.75″
Hardcover | 7″ LCD | 8.25″ x 5.75″
Softcover | 4″ LCD | 7″ x 5″
Hardcover & Softcover | 5″ LCD | 7″ x 5″
See more of our past video brochure projects in our Gallery.
Video Brochure Parts
A video brochure has several typical components that make the card function
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Custom Design, Custom Size
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A Variety of Display Sizes in Various Resolutions
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Expandable Memory
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Long Lasting Power
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USB Connectivity
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Perfect Sound Quality
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Many Control Options with theVideoCards brochures.
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Only new Grade-A Components
How are Video Brochures used
Video brochures are versatile marketing tools used in various ways to engage and captivate audiences. Here are some common applications of video brochures
Product Presentations
Businesses use video brochures to showcase their products or services with dynamic video content, allowing potential customers to see the product in action.
Marketing and Advertising
Video brochures are effective for promotional campaigns, offering an engaging way to deliver marketing messages, customer testimonials, and product demos.
Sales and Pitches
Sales teams use video brochures to create impactful presentations for potential clients, providing a memorable way to convey information and make a lasting impression.
Training and Education
Educational institutions and companies use video brochures for training purposes. They deliver training materials, making learning more engaging and interactive.
Events and Trade Shows
Video brochures are often used at trade shows, conventions, and events to attract and inform attendees. They display videos of product and services the company offers.
Real Estate
Real estate agents use video brochures to showcase properties or highlight services the agents or company provide. They also delivery videos of properties for sale.
Medical and Healthcare
Medical professionals utilize video brochures for patient education, explaining procedures, post-operative care, and treatment options in a clear and visual manner.
Fundraising and Nonprofits
Nonprofit organizations including religious organizations use video brochures to tell their story and convey the impact of their work, encouraging donations and support.
Announcements and Invitations
Video brochures are used for special announcements and invitations, such as product launches, grand openings, wedding or event invitations.
Gifts and Keepsakes
Personalized video brochures are given as gifts or keepsakes for special occasions like weddings, anniversaries, or milestone celebrations.
Touchscreen Video Brochure
Touchscreen video brochures offer updated navigation controls of all functions directly from the screen, bypassing the need for any physical buttons. Today’s users are used to touchscreen navigation on their cellphones and tablets, and the same technology is now available on video brochures with 7″ and 10″ LCD.
There are several advantages that touchscreen video brochures offer:
- There are no physical buttons.
- The navigation menu is designed by the client, offering greater branding opportunities directly on the screen.
- The navigation is intuitive and familiar to all users.
- The buttons on the screen offer functions to skip to the next video, or buttons can be assigned to each video file.
- The video progress line offers to skip to a specific part of the video file by simply dragging the video point to a new location.
- Volume navigation is also located on the screen.
- The touchscreen video brochure can display an image slideshow with navigation to skip to the next or previous image.
Touchscreen video brochures are the natural evolution of video brochure technology, offering a modern and intuitive user experience.
Frequently Asked Questions – Video Brochures
What is a video brochure?
A video brochure is a custom-printed hardcover or softcover brochure with an LCD, speaker, and rechargeable battery that plays a video when opened.
What are the standard sizes for video brochures?
Common sizes include 7” x 5”, 8.25” x 5.75”, 8” x 8”, and 9” x 5.5”. Custom sizes are available.
What screen sizes do you offer?
We offer 2.4”, 2.8”, 3”, 4”, 4.3”, 4.5”, 5”, 6”, 7”, 8′, 9″ 10″, 11.6″, 13.3″, and 15″.
Can I customize the buttons?
Yes. Up to 5 buttons included; up to 12 total for an added cost.
What is the battery life?
Around 90 minutes of playback.
How long does the battery stay charged if not used?
Several months. Recharge before distribution if stored for 5+ months.
Can the video be updated?
Yes. Use the included USB cable to access and update video files.
Can video brochures play slideshows?
Yes, if requested when ordering.
What cover options are available?
Hardcover and softcover.
What printing and lamination options are available?
Spot UV, foil stamping, embossing. Lamination can be matt, gloss, or soft-touch (extra fee).
What are the main benefits of using video brochures for marketing or communication?
Video brochures offer a highly engaging and memorable way to deliver your message. They combine the tactile experience of print with the dynamic impact of video, creating a “wow” factor that increases engagement, brand recall, and conversion rates compared to traditional print or digital-only communications. They stand out in a cluttered market.
How do video brochures play content? Do they automatically play or require interaction?
Most of our video brochures are configured for auto-play, meaning the video begins automatically as soon as the brochure is opened. Alternatively, they can be set to play only when a specific button is pressed. This can be customized to suit your desired user experience.
Can video brochures be used for more than one video?
Yes, many of our video brochures can hold multiple video files. Depending on the screen size and button configuration, users can navigate between different videos using dedicated “next” or “previous” buttons, or through an interactive on-screen menu if a touchscreen is selected.
How is video content loaded onto the brochures?
Video content is typically pre-loaded onto the brochures during the manufacturing process according to your specifications. You or your recipients can also update or change the video content by connecting the brochure to a computer via a USB cable and dragging new video files onto the internal memory.
What memory capacities are available for video brochures?
We offer a range of memory capacities to accommodate various video lengths and quantities. Common options include 128MB, 256MB, 512MB, 1GB, and up to 4GB or 8GB for longer or multiple video files. The required memory depends on your video length and quality.
Can video brochures be recycled?
Due to the electronic components (screen, battery, circuit board) embedded within them, video brochures can be recycled with other electronic e-waste.
Are speakers included, and can the volume be controlled?
Yes, all video brochures include a built-in speaker for audio playback. Volume control buttons are a standard option and are typically included in the default button configuration, allowing users to adjust the audio level. A volume wheel is also available as an alternative option to control the sound.
Can video brochures be used as data storage devices?
While video brochures do have internal memory and a USB port, they are primarily designed for video playback. The USB connection is mainly for charging and updating video content. They are generally not intended or optimized for use as general-purpose data storage devices, though they can be used for storage if the available memory allows.
What is the typical lifespan of a video brochure (not just battery life)?
With proper care, a video brochure is designed to be durable and provide a lasting impact. The electronic components are robust, and the outer casing is built to withstand typical handling. Their effective lifespan often extends beyond multiple years, contingent on the frequency of use and storage conditions.
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Do you need to understand how our product works? What are the options? Schedule a meeting with us!
Schedule MeetingPhone: 407.663.0200
Text: 407.663.0200
After Hours Text: 407.663.0200
Email: info@theVideoCards.com
