How Much Do Video Mailers Cost? A Complete Pricing Guide

Video mailers are one of the most effective direct mail tools available to marketers today — and one of the most searched. If you’ve landed here, you’re likely trying to figure out what a video mailer actually costs before committing to a campaign. This guide breaks it down clearly, from the most affordable entry-level units to high-end luxury mailers, including postage and fulfillment.

What Is a Video Mailer — and How Is It Different from a Video Brochure?

A video brochure is a custom-printed brochure with a built-in LCD screen, speaker, and rechargeable battery. It plays a video when opened. A video mailer is the same product — but designed specifically for mail distribution. It ships inside a custom-printed, branded mailer box that protects the brochure during delivery and extends the brand experience from the moment the package arrives.

The difference is in how it reaches the recipient. Video brochures are typically handed out at events, trade shows, or in-person meetings. Video mailers are addressed, stamped, and delivered directly to your prospect’s desk.

That distinction matters more than it might seem.

Video Brochure

A video brochure is a custom-printed brochure with a built-in LCD screen, speaker, and rechargeable battery. It plays a video when opened, and it is intended for in-person distribution, or it is included in a large package sent to a client.

Video Mailer

A video mailer is the same product — but designed specifically for mail distribution. It ships inside a custom-printed, branded mailer box that protects the brochure during delivery and extends the brand experience from the moment the package arrives.

That distinction matters more than it might seem.

theVideoCards | How Much Do Video Mailers Cost? A Complete Pricing Guide

Why Video Mailers Work: Getting Off the Screen and Into Their Hands

We are living in a period of extreme digital saturation. Inboxes are full. Social feeds are relentless. The average online video has three to five seconds to compete for attention before a thumb scrolls past it.

Video mailers operate in a completely different environment.

When a recipient receives a physical, custom-branded package in the mail, they don’t scroll past it. They pick it up. They open it. That physical act of opening a well-crafted mailer is already a more deliberate and positive engagement than anything that happens on a social media feed. And when the video begins playing automatically the moment the brochure opens, the attention window expands dramatically — measured not in seconds, but in minutes.

This is not a workaround. It is a structural advantage. The message is removed entirely from the noise of digital channels and placed, literally, into the hands of the person you want to reach.

That said, the video itself cannot be an afterthought. A video mailer earns a longer attention window — but only a well-crafted video earns a response. Unlike a digital ad that needs to hook in three seconds, a video mailer recipient is already engaged. Your video should tell a story, establish credibility, and deliver a clear call to action. Two minutes of well-produced content can accomplish more here than a five-minute online video ever could.

Video Mailer Pricing: What Drives the Video Mailer Cost?

Two factors determine video mailer pricing more than anything else: screen size and quantity ordered. The price per unit drops significantly as quantity increases — in many configurations, the per-unit cost at 1,000 units is roughly half what it is at 100 units. Cover type (softcover vs. hardcover) is the third major variable.

Here is how the market breaks down by segment.

Entry-Level: Video Mailer Box LITE

The Video Mailer Box LITE is our most affordable and most popular video mailer. It measures 5.7″ × 4.1″, includes a 4.3″ IPS screen, auto-play functionality, and 128MB of memory — sufficient for up to four minutes of video.

Quantity	Price Per Unit
30	~$50–$55
100	$29.60
1,000	$19.75

At under $20 per unit in quantity, the LITE is the format of choice for large-scale outreach campaigns where cost per contact is a primary consideration. It is also the preferred choice for proof-of-concept campaigns — testing a new market, validating a message, or demonstrating the format to a client before committing to a larger order.

Since its introduction in 2023, the Video Mailer Box LITE has become one of our most frequently reordered products. Clients running monthly campaigns at scale return to it consistently.

Mid-Range: 7″ × 5″ Video Mailers with 4″ to 5″ Screens

For campaigns targeting a broader B2B audience — technology companies, marketing agencies, healthcare, financial services — the 7″ × 5″ video mailer with a 4″, 4.3”, 4.5”, or 5″ IPS screen delivers a noticeably more substantial experience without moving into luxury pricing territory.

4″ – 5” IPS Screens:

Quantity	Price Per Unit
100	$34 – $39.50
1,000	$23.30 – $27.80

The 5″ screen is the most popular of the selection. The additional screen real estate is noticeable, the cost premium is modest, and for most campaigns targeting professional decision-makers, the upgrade is worth it.

Premium: 7″ HD IPS Screen Mailers

Healthcare marketing, medical device companies, SaaS platforms, and enterprise technology firms regularly choose the 7″ HD IPS screen. The larger display supports more complex content — product demonstrations, clinical data, executive messaging — and carries a visual presence that signals investment.

Softcover:

Quantity	Price Per Softcover	Price Per Hardocover
100	~$44.50	~$49
1,000	~$32.10	~$34.80

Orders in this category typically run between 100 and 500 units — smaller and more targeted than mass campaigns, but still substantial enough to benefit from quantity pricing. Still, there is no MQO.

One note worth making here: our mailer boxes are corrugated by default. This is a deliberate choice. A larger brochure with a 7″ screen is a meaningful investment. Corrugated mailer boxes protect that investment during transit. Campaigns succeed when the mailer arrives intact, and a higher percentage of working units delivered is a real performance variable — not just a packaging preference.

Video Mailer with 7" screen and a mailer box by theVideoCards

Luxury Tier: 10″ HD IPS Screen Mailers

High-end real estate developers, luxury automotive brands, investment/financial firms, and companies producing shareholder materials regularly work in this category. The 10″ screen commands a room. It is not a format you send to a cold list — it is a format you send to the fifty accounts that matter most.

Most clients at this level choose the hardcover version. The cover is more durable, the presentation is substantially more premium, and for a mailer at this price point, the incremental cost of hardcover is marginal. At this level, many clients use special printing techniques to enhance the look and feel and elevate the presentation to a luxury level.

Hardcover (most common):

Quantity	Price Per Unit
100	~$71
1,000	~$54.50

For clients who require the highest level of protection and presentation during delivery, we offer a video presentation box — a luxury outer box with a custom EVA foam mold that holds the brochure securely and eliminates any risk of transit damage.

Small Quantities and Single Units Video Mailers

Not every campaign runs in the hundreds. We produce single video mailers for executive gift situations, board-level presentations, or when a client wants to evaluate the product before committing to a larger order.

A single custom video mailer runs between $250 and $350, depending on configuration, though we also have single blank video brochures available for immediate purchase.

Small quantities of 30 units range from approximately $50 to $85 per unit, again depending on screen size and cover type.

Postage and Fulfillment Pricing: Budgeting the Full Video Mailer Campaign Cost

The video mailer unit price is only part of the campaign budget. Postage and, if applicable, fulfillment costs need to be factored in from the start.

Postage runs $6 or more per mailer, depending on size and weight. Larger formats and heavier configurations will cost more to ship via USPS Ground Advantage, which is the most commonly used carrier for video mailer campaigns.

Many clients manage their own fulfillment — addressing, labeling, and dropping mailers with the carrier. In that case, the postage cost and the labor involved are the client’s responsibility.

If theVideoCards handles fulfillment, postage is passed through at cost, and a fulfillment fee $2.00 – $1.20 applies.

Optional services — kitting (inserting additional materials alongside the mailer) and hyper-personalization (loading a unique video onto each individual unit, addressed to each specific recipient by name) — are available for an additional fee.

Choosing the Right Video Mailer for Your Market

In B2B campaigns, screen size correlates directly with the seniority and expectations of the recipient. A cold outreach campaign to a broad list of marketing managers looks very different from a targeted drop to a shortlist of C-suite healthcare executives. The format should match the audience.

In B2C campaigns, the calculation is different. The recipient is not evaluating your budget based on screen size. A well-produced video on a 4.3″ screen, delivered in a clean branded mailer, will perform just as well as a larger unit if the message is right. No one turns down a company because they wish the screen had been half an inch bigger.

What drives results — in both markets — is the combination of a well-matched format, a well-produced video, and a well-targeted list. We know video mailers work because our clients come back. Some reorder monthly.

Ready to Price Your Campaign?

We are video mailer experts with an in-house fulfillment and logistics facility that handles the full pipeline — from manufacturing through supply to delivery to your end recipients. Whether you are running a 30-unit proof of concept or a 5,000-unit national campaign, we can price and plan it.

Fill out the pricing form below or contact us directly to request a quote or schedule a strategy conversation.

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Frequently Asked Questions: Video Mailer Pricing

How much does a video mailer cost?

Video mailer pricing depends on screen size and quantity. Entry-level Video Mailer Box LITE units start at $29.60 per unit at a quantity of 100 and drop to $19.75 at 1,000 units. Mid-range mailers with 4″–5″ screens range from $34–$39.50 at 100 units. Premium 7″ screen mailers run $44.50–$49 at 100 units. Luxury 10″ screen mailers start at $71 per unit at 100 units.

What is the minimum order quantity for video mailers?

There is no minimum order requirement. A single custom video mailer can be produced for $250–$350. Small quantities of 30 units start at approximately $50–$85 per unit depending on configuration.

How much does postage cost for video mailers?

Postage runs $6 or more per mailer depending on size and weight, shipped via USPS Ground Advantage. Larger and heavier configurations cost more to ship.

Do video mailers qualify for USPS Media Mail rates?

No. USPS Media Mail is reserved for books, DVDs, and educational materials. Video mailers are custom-printed electronic marketing devices and ship at standard USPS Ground Advantage rates.

What is the cheapest video mailer option?

The Video Mailer Box LITE is the most affordable option, starting under $30 per unit at 100 units and under $20 at 1,000 units. It includes a 4.3″ IPS screen and is the preferred choice for large-scale campaigns and proof-of-concept runs.

How much does video mailer fulfillment cost?

If theVideoCards handles fulfillment, the fee is $2.00 per mailer for up to 300 units, $1.50 per mailer for 301–1,000 units, and $1.20 per mailer for over 1,000 units. Postage is passed through at cost and is not included in the fulfillment fee.

What is the difference between a video mailer and a video brochure?

A video brochure is designed for in-person distribution — at events, meetings, or trade shows. A video mailer is the same product packaged inside a custom-printed, branded mailer box specifically designed for mail delivery directly to a recipient’s address.

How much does a video mailer with a 7″ screen cost?

A softcover video mailer with a 7″ HD IPS screen starts at approximately $44.50 per unit at 100 units and $32.10 at 1,000 units. The hardcover upgrade runs approximately $49 at 100 units and $34.80 at 1,000 units.

Can I get a single video mailer produced?

Yes. A single custom video mailer can be produced for $250–$350 depending on screen size and configuration.

What is a presentation box and how much does it cost?

A presentation box is a luxury outer box with a custom EVA foam mold that houses and protects the video brochure during delivery. It is the preferred format for high-end campaigns targeting luxury markets. A presentation box with a 10″ video brochure runs approximately $95 per unit at a quantity of 100.

How much does a large-scale video mailer campaign cost in total?

Total campaign cost includes the unit price, postage ($6+ per mailer), and fulfillment fees if applicable ($1.20–$2.00 per mailer). For example, a campaign of 500 Video Mailer Box LITE units would budget approximately $23–$26 per unit, plus $6+ postage, plus $1.50 fulfillment — roughly $30–$35 per delivered mailer all-in.

Does screen size matter for B2C video mailer campaigns?

Less than most people assume. In B2C campaigns, the quality of the video and the relevance of the message drive results more than screen size. A well-produced video on a 4.3″ screen consistently outperforms a weak video on a larger one.