VIDEO MAILER: PROMOTIONAL VIDEO DIRECT MAIL
Fight the marketing clutter with video direct mail.
Fight the marketing clutter with video direct mail.
A Video Mailer is a custom printed Video Brochure intended for mail distribution. Accompanied by a custom printed mailer box, video mailers offer a cohesive branding experience. They are highly customizable, with each order being created according to the customer’s requirements: brochure size, LCD size, memory capacity, type of cover, and other details specified by the customer.
The video mailer, video direct mail, LCD video mailer, or video book… these are all names for video brochures that play preloaded video files upon opening the front cover. The difference in names between video brochures and video mailers is just the delivery channel. While video brochures can be handed to recipients, video mailers are mailed as the name implies. With custom print, sound, and video, they offer great promotional exposure with high memory retention, thus becoming popular among companies and marketers.
The goal of LCD video mailers is to reach influential decision-makers and to put a company video directly in front of them. Video mailers promote a company, invite to an event, launch a new product, and introduce new team members. Many times, companies use video mailers as a tool to get through the gate-keepers to the C-suite executives and main decision-makers. Video mailers can be mass uploaded with one video or custom uploaded with videos for each specific recipient.
We provide fulfillment services—simply send us your list of addresses, and we’ll handle the distribution of your video mailers directly to your key clients. Learn more here.
Request Pricing
8.5″ x 11″ Hardcover Video Mailer
with 9″ LCD
7″ x 5″ Softcover Video Mailer
with 5″ LCD
7″ x 5″ Softcover Video Mailer
with 4.5″ LCD
8.5″ x 5.75″ Hardcover Video Mailer
with 7″ LCD
See more of our past video brochure projects in our Gallery.
Video Brochure
Custom-printed Mailer Box
Custom-printed USB Cable Box
Video mailers are a remarkable marketing tool that combines the power of video with the convenience of traditional mail. These captivating devices are available in pre-defined sizes, ensuring compatibility with various mailing requirements. However, we understand that every project has unique specifications, which is why we offer the flexibility to create video mailers in any size you desire. Whether you prefer a standard size or have specific dimensions in mind, our custom-made video mailers will perfectly accommodate your creative needs, ensuring a seamless integration of video content within an engaging and interactive mailer format.
The most common video mailer is a 7″ x 5″ softcover brochure with a 4″, 4.3″, 4.5″ or 5″ screen, or theVideoCards 5.7″ x 4.1″Video Mailer Box LITE with 4″ screen in a custom printed mailer (15pt cover stock). The mailer is printed on the same paper stock as the brochure and then laminated (matte or gloss), offering low cost and color consistency.
The video brochure is inserted into a standard foam sleeve and then put inside the mailer box. The customer can choose if the mailer should include a USB cable, though our standard delivery includes the cable in a custom printed USB box. For screen sizes up to 5″, the box provides sufficient protection for the Video Brochure during shipment (for shipment of larger screen sizes, we recommend a separate shipping container or a hardcover Video Mailer).
This solution is typically less than eight oz., with shipping costs between $4 and $5 (USPS).
Some of our clients chose to distribute Video Mailers with the larger 6″ or 7″ screens. Such video mailer is typically 8.25 x 5.75 though custom sizes are available according to the client’s requirements.
To ensure Video Mailers with 6″ and 7″ screens withstand handling during shipping, we recommend two options:
Luxury products deserver luxury high-end video brochures. Our top-of-the-line 10.1″ IPS screens are typically in brochure size 11.5″ x 8.5″. If mailed, we recommend such brochures mailed not only in hardcover but, for extra protection, in corrugated boxes with extra padding.
Another popular and elegant option is to mail larger brochures in luxurious video presentation boxes. These presentation boxes are designed to exude sophistication and enhance the overall premium experience. To ensure optimal protection, they come with special die-cut EVA foam mold that snugly fit your video brochures, securing them in place and minimizing the risk of any mishaps.
All projects of similar size are custom-made specifically for your needs, and we quote such projects based on your requirements.
Chose Regular or Corrugated
Standard Mailer Box
Our standard 18 pt (400gsm) mailer box is designed for Video Mailer Box LITE, or for brochures up to 7″ x 5″. This custom-printed box provides ample protection for video brochures with screen sizes from 3″ up to 5”. Available in white, recycled brown, or custom-printed for enhanced branding continuity, perfectly complementing the video brochure design.
Corrugated Mailer Box
For video brochures with a larger 7” screen, we typically recommend a hardcover and/or a corrugated mailer box offering better protection during the shipping and handling process. Corrugated mailer boxes can be delivered white or custom-printed. In most cases, our clients choose custom-printed boxes for continuity and an overall cohesive branding experience.
Our Video Mailers are used in a variety of marketing and advertising situations. They are effective as a direct mail campaign introducing a new product or for introducing your company to potential customers. They have been utilized to introduce luxury car leasing options to existing customers when a new car model becomes available. They showcase new houses on the market. Some companies use them as a high-end recruiting tool introducing their company to potential employees. The possibilities are endless and the effectiveness of our video brochures makes a desirable option for forward-thinking sales and marketing professionals.
Why order from theVideoCards?