The wedding industry is adopting novel and inventive methods to enhance the significance of weddings. Wedding video books and invitations have emerged as a favored trend, providing a distinct means of preserving memories and leaving a lasting impact. At the same time, with the help of video books and brochures, wedding planners and professionals in the wedding industry are adopting video brochures to promote their services.
The wedding industry has always been known for its ability to create memorable moments that last a lifetime. With the rise of technology, the industry is embracing new methods to make weddings even more special. One such technology that has become popular in recent years is video books and video brochures. These unique products offer a new way to showcase the beauty and excitement of weddings, from video wedding invitations to wedding video books provided by wedding photographers as part of their photography packages.
Wedding Invitations
Video wedding invitations are a creative way to introduce guests to upcoming wedding celebrations. These invitations can be customized to reflect the theme and style of the event, and they offer a fun and interactive way to get guests excited about the big day. Whether it’s a save-the-date video or a full invitation, video wedding invitations are a unique and exciting way to announce a wedding. A wedding invitation is typical with a smaller screen size, like 4″ or 4.3″, with the video invitation 6″ x 4″ or similar.
Wedding Video Books
Recently, wedding photographers have started offering video books as part of their photography packages. These books are designed to showcase the couple’s wedding day highlights uniquely and engagingly. The use of video technology in these books offers a modern twist on traditional wedding albums, making them more interactive and memorable for the couple.
A typical wedding video book has a video from 10 – 20 minutes in length showing the couple’s big day as captured by the photographer. While the photographer may include one book as part of a specific package, more books are typically purchased for close family members and friends as a unique “coffee table book” that functions as a lasting reminder of the special event. Most photographers often include their logo on the opening and closing of the video giving the marketing opportunity to offer their services to the most valuable group – other couples that may be looking for wedding photographers in the near future.
Wedding video books are not limited to video playback. Many photographers upload wedding images that run a self-running slideshow with background music playing as the user browses through the images.
theVideoCards is working with several wedding photographers, supplying them with branded wedding video books, giving them the opportunity to stand up in this saturated and competitive market.
Businesses in the Wedding Industry Showcasing Their Services
Video brochures are used to showcase a venue’s different spaces, including ceremony and reception areas and outdoor spaces. They can also showcase different décor options, giving clients an idea of how the venue can be transformed to suit their vision. Additionally, video brochures can showcase food and beverage options, including menu options and how they are presented.
Wedding planners also use video brochures to showcase their services, including past events and testimonials. Using video books, wedding planners showcase their creativity and attention to detail, offering unique selling points that set them apart from competitors. Featuring their service options, they can effectively get into details about what services are including at what level and at what pricing point.
Video Book
7″ Screen in Linen Hardcover
Luxury Video Book
10″ Screen in Linen Hardcover
What is a Video Book, anyway?
A video book, video brochure, or video mailer is a marketing tool that combines print and video to create an engaging and interactive experience. It typically consists of a printed booklet or brochure with an embedded LCD screen that plays a preloaded video when opened. Video books and video brochures are commonly used in the wedding industry to showcase venues, services, and products, and they can be customized with branding, messaging, and other personalized content.
Are Video Books available in different formats?
Yes, video books, like video brochures, are available in different formats. They can come in various sizes, shapes, and styles, depending on the specifications. Some video books may be designed to open up like a traditional book, while others may feature a flipbook style, where the pages are turned horizontally. Video books can also be customized to include different screen sizes, resolutions, and playback options. Additionally, they can be made with different cover materials, such as leather, fabric, or metal, to suit different preferences and requirements. The versatility of video books makes them an excellent option for those looking to create unique and memorable wedding invitations, albums, or keepsakes. They provide a creative way to preserve and share memories that will last a lifetime.
How does a Video Book differ from a traditional book?
A traditional book is a collection of printed pages bound together, providing a visual and textual experience. On the other hand, a video book is an electronic device that looks like a traditional book but contains a built-in LCD screen that displays video content. Video books are becoming increasingly popular, among others, in the wedding industry, adding a new dimension to the way people capture memories and share information.
Who uses Wedding Video Books?
Video books are ideal for weddings as they provide a unique and engaging way to showcase memories that couples can keep and treasure forever. Wedding photographers are now offering video books as part of their photography packages, providing a new way for couples to relive their special day. They come in various sizes and styles, including hardcover and softcover, and can be customized with the couple’s name and wedding date.
Video books are not just for wedding photographers; couples can use them to create personalized wedding invitations that will make a lasting impression on their guests. By sending out video wedding invitations, couples can provide a glimpse into their love story, and guests can watch the video invitation again and again.
Another advantage of video books is that they can showcase the work of other wedding services, such as caterers, florists, and entertainers. Video brochures or mailers can be created for these services, highlighting the quality of their work and the services they offer. This provides a unique way for couples to choose the services they want for their big day and helps service providers stand out in a highly competitive industry.
Where can I purchase a Video Book?
If you’re looking for a video book to capture your special memories, there are several places where you can purchase one. One option is to hire a wedding photographer who offers video books as part of their photography package. Alternatively, you can purchase a video book from theVideoCards. We offer blank video brochures with no minimum requirements and even Wedding Video Books specifically for the big day.
The wedding industry is constantly evolving, and video technology is just one of the many ways couples and wedding professionals embrace modern trends to create unforgettable experiences. As the popularity of video books and video brochures continues to grow, we can expect to see even more innovative uses of video in the wedding industry in the years to come.
