Case Study:
The Challenge
BluJay Solutions is a leader in logistics and transportation software and services. Each year the company organizes the “Soar” conference. It is the biggest event of the year for the BluJay community that delivers a forum to inspire, connect, and innovate the future of the supply chain. Due to the 2020 pandemic, all company events were shifted to webinars and ZOOM meetings. The live conference was canceled and moved to online video sessions.
The company wanted to prepare their community for next year’s event and approached theVideoCards to find a solution. The goal was to deliver several videos together with a book written by the 2021 conference keynote speaker Scott Kelly.
Solution: Video Box
theVideoCards proposed a solution combining all the required components suitable for mail delivery to hundreds of BluJay customers. We created a custom size video box in hardcover. The closed video box is 6.5″ x 9.25″ x 1.75″. When opened, the left side holds the book in a 0.25″ paper frame. The right side lid is equipped with a 4.3″ screen and four buttons, each assigned to the individual video file: an Introduction from the Chief Marketing Officer, a message from Scott Kelly – the keynote speaker (and author of the included book), a video teaser for the event, and a promotional video from the program sponsor. The lid is closed by magnets that also function as the trigger for playback – when disconnected (when the box is opened), the first video starts playing automatically, followed by the next video.
The entire box is inserted in a see-through plastic bag with a glue strip on the top, closed, and inserted into a custom printed mailing box. The mailing box has space for a shipping label. Each side of the box is closed and reinforced by a clear seal sticker to make sure the box does not open during shipping.
The video boxes were packed together with the book, inserted into the shipping box, and mailed by theVideoCards to over 500 customers. Like other solutions in 2020, this product helped successfully prepare the customer base for the next year’s conference.
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