Today, every industry is using video marketing to connect, and the healthcare industry is no exception (10 Great Examples of Healthcare Video Marketing). As technology advances, we uncover new ways to provide exceptional care and treatment for patients. theVideoCards, can offer an innovative way for pharmaceutical and medical companies to speak directly to doctors, patients, returning clients, and future clientele to market potentially life changing procedures and treatments that will influence the future of the healthcare industry. With video content emerging as a staple marketing strategy in the medical field, we’ve put together the top 5 ways healthcare professionals are using video brochures and video boxes to transform the industry.
Video brochures are the perfect solution in helping you deliver value, branding, and a unique experience with every presentation
Showcase Breakthrough Procedures & Treatments
Each theVideoCards video brochure gives you the flexibility to insert high-quality, compelling content to deliver detailed information explaining different treatments, techniques or procedures. From quick clips and long-form features to medical animations and simulations, theVideoCards allows you to utilize the digital space to help your audience visualize, understand, and virtually experience what your products and services are and how they work.
Personalized Care & Informational Brochures
It’s not easy to transform technical medical jargon into easy-to-understand information.
With both audio and visual elements to explain benefits, treatment plans, and even answer some frequently asked questions, doctors can use a video brochure as a personalized touchpoint that patients can refer to for upcoming procedures or medications.
theVideoCards video brochures can walk viewers through an entire procedure, from pre-op to post-care—giving patients extra clarity on what to expect from start to finish while providing healthcare companies with another way to demonstrate exceptional patient care.
Video Brochures to Introduce New Medications
Video brochures allow you to engage and educate patients through their medical journey while opening the door to highlight new medications and medical products—making it a necessity for your marketing strategy. Incorporating visuals from infographics, images, presentations and voiceovers with theVideoCards video brochure saves patients and healthcare professionals the time of sifting through pages of product descriptions by showing them essential information on your full collection of products that they can refer to again and again.
Digital Brochures as an Hospital/Healthcare Facility Expansion Report
The endless possibilities of video marketing has proven its effectiveness in the healthcare space as a way to attract new interest. Video brochures, more specifically, video mailers are embraced by hospitals looking to keep investors up-to-date on the latest developments.
Through virtual walkthroughs of new departments and facilities, updates on existing services, and even personalized introductions from CEOs, theVideoCards display-based devices gives clients and board of directors’ instant access to progress reports and developments on a variety of projects and advancements.
Video LCD Brochures to Support Telehealth
COVID-19 affected almost every part of daily life, including access to healthcare. Research conducted by NRC Health show year-over-year, telehealth usage has nearly tripled from 7.8% of consumers in 2019 to 27% in 2020. As telehealth services continue to make healthcare more accessible, video marketing can be the extra piece needed to ensure a more personalized virtual care experience.
During the pandemic, speaking with a doctor or health care professional without ever meeting in person became the new normal. A video brochure can help bridge the gap of remote care with a small personalized touch that makes a big difference. theVideoCards video brochures can be used to get patients familiar the hospital, introduce them to the staff behind the scenes, and provide a warm welcome —without them ever having to step inside the facility.
Shaping the Future of Healthcare with Video Marketing
A well-made video can be the most valuable asset in showcasing your services and solutions in the healthcare industry. From simple benefits of new medications or showcasing state of the art facilities and treatments— a video brochure can serve as a powerful tool to connect deeper. With convenient ways to easily load and update customized video content, theVideoCards video brochures are the perfect solution in helping you deliver value, branding, and a unique experience with every presentation.
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