Increase Direct Mail Response Rates by 90% with Video Brochures

The average response rate across most industries that are currently sending direct mail is approximately 3% according to most organizations that track this data. Open rates for video brochres, video cards and video boxes currently averages 85% – 90% based on the feedback from our customers who are consistently mailing the products to their client lists. The elegant and professional look of a custom designed video mailer simply lends itself to the recipient wanting to open the box and see what’s inside. Your video mailer and the box that it ships in are 100% customizable with your logo, designs and text and will enhance the experience of the user as they watch the video contained on the brochure. Have an idea for a brochure that you would like to create?   Contact us here.

Facts tell, stories sell. Your ability to create and deliver a targeted video message to your clients will increase your actual response rates many times over. The emotional connection and engagement delivered via a personalized video is far superior to any other standard direct mail campaign. Your clients and customers will appreciate the creativity, effort and professionalism established upon opening your brochure and watching your video. As an example, many of our new clients come to us because they received a video brochure and want to create one for themselves. Additionally, you can add a QR code on the mailing box or the actual brochure that will take the user to additional content on your website, thereby continuing their experience with your brand.

One of the most exciting and unique features of a direct mail video mailer is the ability to truly personalize your message. Our products can display videos, photos and slide shows in any order and can easily be changed or updated via a standard micro USB port. theVideoCards has also had clients that created unique videos for each and every prospect that they were sending a brochure to. We have seen examples of videos being targeted by industry, job title, geographic and many other demographics, the possibilities are truly limitless.

85% of your clients prefer video advertising to standard print advertising. (CDMG Inc.) Video cards with a well tailored message will substantially increase your direct response rate because of  your ability to deliver a compelling message that the user can consume on their own time. We highly recommend having a direct call to action contained within your video with supporting methods of contact printed on the brochure. Having an email, web URL, phone number and often a QR code prominently printed on your brochure is an essential step for making it convenient for your customers to respond to your video message.

Unlike traditional direct mail, video brochures are rarely instantly disregarded and thrown away. Our experience shows us that video cards are almost always opened and kept for a period of time. They are also commonly shown to other coworkers and peers within an organization thereby creating a lasting impression on typically more than just one person. Many of your customers and clients may have a gatekeeper who accepts and opens the mail before it reaches the intended recipient and a video brochure has a much greater chance to make it past this initial hurdle and find its intended audience.