For more and more brands, video continues to play a huge role in their marketing strategies. From using live streams to incorporating social media into campaigns, companies are embracing video as a powerful tool for connecting with consumers. And now, with the growing popularity of video brochures and mailers, businesses can utilize this technology in unprecedented ways. By combining the visual impact of video content with the physical presence of a printed brochure or mailer, companies are able to create a comprehensive package that truly speaks to their target audience. The beauty of this marketing medium is that it allows businesses to engage with potential customers in multiple ways: through traditional print media and interactive video and audio.
Moreover, there is a growing trend toward personalized video mailers. Marketers can now send custom-made videos directly to their customer’s doorsteps. This type of direct-to-consumer marketing provides businesses with an incredible level of flexibility when launching campaigns – enabling them to create highly customized messages that can be tailored to any individual customer’s needs.
Looking ahead, we anticipate that the use of video brochures and mailers will only continue to grow over the next few years. Marketers will place greater emphasis on well-produced content and will be able to capture their target audiences.
Personalization of Video Messages Is the Trend
Video brochures are the new trend in personalization. When you upload a personalized video in your brochure, you show that you care about your customers. Calling them by name or mentioning their company reflects the fact that they’re important enough for you to take the time to create content just for them. And in this case, when people feel special and unique, they’ll remember that feeling and think of you as well (brand recall).
And while we don’t offer variable printing on our covers, video brochures can make use of a personalized card inserted into a front flap or back cover to help enhance the personalization trend even more!
The Luxury Market Embraces Presentation Boxes
The high-end presentation of video messages in video brochures is becoming the go-to tool for the high-end market, and we experienced a considerable increase in orders for this product. A presentation box is a beautifully created box that houses, many times in a custom foam mold, a well-designed video brochure. Often created with special printing techniques like spot UV or foil stamping, presentation boxes are curated to the clientele with the highest expectations. In addition to adding the luxury feel to video messages, they offer video brochures the highest protection during shipping or another form of delivery.
We anticipate that our clientele in the luxury market will continue to use this product to present their video messages in the highest style.
Short-form Videos are Increasingly Popular, Yes, Even on Video Brochures
Short-form video is becoming increasingly popular as a way to communicate with customers and prospects. There are several reasons for this trend: People are more likely to watch a short video than read a long piece of text. They are a great way to show off your products or services in action. You can use them to drive traffic to your website or blog.
If you want to take advantage of the trend toward short-form video for video brochure marketing, there are a few things you should keep in mind:
- Keep it short! The attention span of most people is very short these days. 80% of our clients upload video under 3 minutes in length.
- Make it interesting! No one wants to watch a boring commercial masquerading as a video, so make sure your content is engaging and informative. A monotonous talking CEO sitting in front of a camera may not cut it.
- Use good production values! Customers of 2023 are used to seeing a decent production value from a third-class TikTok creator. Get your video production at least on that level.
Is Video Brochure “Blogging” a New Trend?
In the past year, we experienced orders, each placed in quarterly and 4-months intervals, describing updates on multimillion dollars projects to investors, banks, state and city officials, and other involved parties to keep them informed of the project progress. Essentially, this video blog was a new way of using video brochures for project cycle updates – personalized, up-to-date, and with a high production value. We expect that more companies will embrace this trend as a tool to update investors.
Touchscreen Touches Marketers. And Customers Alike.
A touchscreen is technology that has been around for more than a decade. Increasingly, our clients ask for touchscreen brochures that offer several advantages over traditional video brochures. One of the main features is a customized navigation menu that can further highlight brands with logos and custom buttons. Touchscreen brochures offer a variety of controls, all in a familiar way directly on the screen. They will continue to be an important option for training videos or for brochures with multiple videos.
Emphasis on Video Without Competing Messages and Distractions
As the world moved online, businesses are looking for new and innovative ways to reach their target audiences (have you noticed how many times you’ve seen TikTok ads?). One of the most effective ways to do this is through videos distributed on video brochures.
In the era of social media, TikTok, Instagram, YouTube, and other social media platforms, putting your video content in front of your most valuable audience is increasingly difficult. This is where video brochures and mailers come into play, presenting your often personalized video to the user without distractions, pop-ups, “click here” messages, and other attention-grabbing messages. Once a user opens the video brochure, there is nothing but your video.
The Popularity of Video Brochures Is Increasing
The popularity of video brochures accelerated during the pandemic years and is still on the rise as businesses look for more creative and engaging ways to market their products and services. Video brochures offer a unique way to connect with potential customers and effectively promote your brand. Here are some of the top reasons why video brochures continue to be popular:
- Video brochures are eye-catching and attention-grabbing, which makes them ideal for marketing purposes. They help your brand stand out and capture the attention of potential customers. When they arrive at a company headquarters, they are passed to decision-makers, unlike a regular piece of direct mail, because of their novelty and value. They are often shared among c-level management.
- Video brochures are more engaging than traditional print brochures. They offer a multimedia experience that can include audio and video, which helps hold viewers’ attention longer. This makes them more likely to increase brand recall, keeping your products on top of customers’ consideration.
- Video brochures are versatile marketing tools that can be used in a variety of ways in many different industries. They can be mailed directly to potential customers, distributed at trade shows or events, or passed around at a networking event as a business card.
- Video brochures are cost-effective marketing tools that offer a high return on investment. When compared to other marketing methods, video brochures provide a higher ROI due to their high open rate.
We here at theVideoCards are excited to talk with you to discuss your marketing campaign and are happy to share with you our experiences from past projects and provide guidance on what we think may work best with your campaign. Your success is our success and we want you to consider us a part of your team and utilize our experience and resources. We invite you to contact us today to get your project started.
