Top Marketing Trend in 2022: Video Brochures

Video brochures continue to be atop many marketing professionals’ list of hot trends for 2022. Offering an affordable and extremely effective way to help organizations tell their story, video brochures and video mailers continue to appeal to more top marketing pros than ever before.

Here are some of the ways our brochures are helping:

1. Video: Video marketing remains the top method for marketers to tell their story to their audience. Video brochures can be an extension of any video marketing campaign and are delivered to your target audience for them to consume comfortably, on their time. Our brochures are also easily updated so your video can be changed as the need arises.
2. Branding: Video brochures are completely customizable and will carry your branding and message exactly as you would like it designed. Blank templates for your brochure are provided for your design team to complete and we are always available to answer questions and provide feedback based on our years of experience producing award winning brochures.
3. Personalization: Reaching your clients, in their space, with a personalized message will increase response rates and ultimately sales. You can choose to have us upload a video to all your brochures or you can choose to do it yourself via a simple USB-C connection. Perhaps you have three videos for different segments, we can easily load each video for your order so you have exactly the number necessary based on list(s).
4. Data: The ability to segment and target your data lists is extremely important in 2022’s ultra competitive advertising environment. Video brochures will allow you to easily change up your message so you can ensure that you have the perfect message in front of each prospect. theVideoCards has a growing list of clients that records a personal message for each and every person on their list, sure it’s time consuming but the response rates are simply off the charts. Please give us a call to discuss your marketing goals and see how we might help. Contact Us.
5. Evergreen Content: Marketers want to make sure their message “sticks” and video brochures will guarantee this happens. Video mailers, in a custom mailer box are almost always opened by the recipient and rarely discarded. The video message is typically played numerous times and is often shared with likeminded colleagues. Unlike a typical mail piece, the video brochure is kept for future reference or perhaps shared with someone else in the organization who may also have an interest in the content. Many of new client conversations start with “I saw a video brochure and now I want to make one for my business”.