Video Brochures Innovates Financial Industry Marketing
How Can Video Brochures Benefit the Financial Industry?
Attracting and retaining customers and clients in the highly competitive financial services industry is challenging. Rising marketing costs and increased competition call for innovative solutions within banks’ advertising strategy. Banks are increasing marketing efforts on social networks, in ads, direct mail, and various affiliate websites. The estimated customer acquisition cost (CAC) for a checking account is approximately $300. That estimate has increased during the pandemic years, bringing the acquisition cost to all-time highs.
Video brochures and video mailers are an impactful way for financial institutions to deliver complex messages directly to their clients. They provide a perfect medium for explaining services like loans, investment opportunities, or insurance products in an engaging, easy-to-understand way.
Key Benefits of Using Video Brochures in Financial Marketing
- Effective Communication: Combines printed and video mediums to explain financial products clearly.
- Customer Trust: Establishes trust with high-quality video, sharing customer testimonials and personalized messages.
- No Cyber-Security Risk: Because video brochures do not have Internet connectivity, they eliminate common digital security concerns in financial marketing.
- Direct Engagement: Puts financial products in customers’ hands—literally—helping brands convey a sense of care and personal attention.
- Higher Retention Rates: 95% of recipients retain the message when it is delivered via video compared to text. They also increase brand recall.
Video Brochures are the best way to reach a wide range of customers and clients with absolutely no cyber-security risk
Video Mailer
5″ LCD
Video Brochure
7″ LCD
Video Brochure 11.5″ x 8.5″
7″ LCD
How Are Video Brochures Used in the Financial Sector?
Financial institutions leverage video brochures in various ways to foster client relationships:
- Product Introductions: Ideal for introducing new offerings like investment products, mortgage services, and more.
- Client Trust Building: Highlight testimonials or success stories to establish credibility.
- Follow-Up Materials: Following an initial consultation, video brochures can serve as a personalized follow-up, enhancing the retention of key messages.
2.4″ | Hardcover | 5″ x 5″ x 2″
Case Study: Financial Services Video Box Campaign
A financial services company used a small video box to re-engage a high-value lead by sending them a thoughtful gift. The video box included a pair of high-quality headphones, and the embedded video conveyed a personalized message: “We haven’t talked in a while, but we’d love to revisit how we can help you achieve your financial goals.” The combination of a valuable gift and a direct message led to successful re-engagement, significantly increasing the likelihood of converting the lead into a client.
Frequently Asked Questions (FAQ)
Why Are Video Brochures Useful for Financial Marketing?
Video brochures allow financial institutions to simplify and personalize complex products such as loans, insurance, and mortgages, helping customers make more informed decisions.
Can Financial Institutions Customize the Content?
Yes, every brochure is fully customizable, both in terms of video content and printed design, making it perfect for conveying unique brand messages and client-specific information.
Are There Security Concerns with Video Brochures?
No. Since video brochures are not connected to the Internet, they do not carry the cyber-security risks associated with online marketing channels, making them a secure option for financial communication.
How Can Financial Advisors Use Video Brochures?
Advisors can use video brochures during client meetings, for direct mail campaigns, or as leave-behinds to provide personalized information about financial planning, portfolio options, or advisory services.
Summary of Benefits for Quick Reference
- No Cyber-Security Concerns.
- High Retention Rate for key messages (up to 95%).
- Personalized and Engaging medium.
- Boosts Client Trust with visual storytelling.
Video marketing is a critical component of marketing strategy in the financial sector. A well crafted video can make a big impact, but only if it is seen by your target audience. Contact us to discuss how to deliver your marketing cinematography to your perspective customer base at an appropriate cost.
