Attracting and retaining customers and clients in the highly competitive financial services industry is challenging. Rising marketing costs and increased competition calls for innovative solutions within banks’ advertising strategy. Banks are increasing marketing efforts on social networks, in ads, direct mail, and various affiliate websites.. The estimated customer acquisition cost (CAC) for a checking account is approximately $300 . That estimate has increased during the pandemic years, bringing the acquisition cost to all time highs.

 Video brochures innovate financial industry marketing, delivering a cost effective marketing solution.

Video the preferred advertising channel promoting financial products from checking accounts to mortgages. Video brochures facilitate direct marketing delivery to customers and clients. Users have indicated an overwhelming 95% message retention upon watching a video over simply reading text. Video brochures put your message directly in front of your customers and clients.

Building trust is a key component in acquiring new customers whether prospecting for new loans or credit card users. Video brochures allow you to tell your story and establish a connection with prospective customers in a way no other medium allows. Video, delivered in a custom printed cover, can highlight new product information, customer testimonials,  or brand awareness messaging.