In the digital age, where attention spans are shorter than goldfish and inboxes overflow like a neglected laundry basket, traditional marketing tactics often leave audiences yawning. But fear not, intrepid entrepreneur! Enter the video brochure, the captivating cousin of the humble pamphlet, ready to unleash the irresistible power of moving images within its sleek folds. But with a dazzling array of screen sizes at your disposal, choosing the perfect canvas for your brand’s masterpiece can feel like navigating a tech labyrinth. Worry not, for this comprehensive guide will illuminate the path, helping you select the ideal screen size and unlock the captivating conversions video brochures deliver.
Understanding the Landscape: Key Factors to Consider
Before diving into the pixelated realm of screen dimensions, let’s assess the wider landscape influencing your decision. These crucial factors are your compass, guiding you towards the perfect brochure size:
- Quantity: Are you planning a mass mailout campaign to thousands of potential customers, or a laser-focused approach to select high-value leads? The answer dramatically impacts your budget and screen size considerations. A thousand 7″ brochures are a more feasible feat than a thousand 10″ behemoths, both financially and logistically.
- Price Point: Is your product a luxurious escape to a private island, or a humble yet essential home appliance? The perceived value of your offering should be reflected in the visual sophistication of your chosen screen size. A 4″ screen on a video mailer promoting budget-friendly kitchenware might suffice, while a 10″ masterpiece adorned with a presentation box screams luxury for that million-dollar mansion listing.
- Target Audience: Are you wooing business executives with sharp suits and discerning eyes, or young tech-savvy millennials buzzing with digital energy? Understanding your audience’s preferences and expectations is paramount. A dynamic, fast-paced video on a smaller screen might engage the latter, while a slower, information-rich video on a larger canvas might resonate with the former.
- Distribution Channel: Will your video brochures grace the mailboxes of potential customers, or be hand-delivered at prestigious conferences? The mode of delivery dictates size limitations and protective measures. A fragile 10″ screen might require the cushioned embrace of a presentation box for a trade show appearance, while a 5″ mailer is perfectly at home traversing the postal system.
- Video Length and Content: Is your video a punchy 30-second brand introduction, or a detailed product demonstration exceeding a minute? Longer videos may necessitate larger screens for optimal viewing. Imagine trying to decipher the intricacies of a new surgical robot on a postage stamp-sized screen – not ideal!
Charting the Course: Popular Choices for Different Needs
Now, let’s embark on a guided tour of the most popular screen sizes and their ideal applications, empowering you to choose the perfect size for your captivating campaign:
Video Mailers for Large-Scale Campaigns
7″ x 5″ or Video Mailer Box LITE with 4″-5″ Screens)
- Cost-Effective Hero: Imagine thousands of these smaller brochures fanning out across the nation, each one a miniature billboard carrying your brand message. Their affordability makes them perfect for B2C campaigns targeting a broad audience, like SaaS companies, healthcare providers, and educational institutions.
- Direct Mail Champion: Lightweight and budget-friendly, these mailers navigate the postal system without breaking the bank. Postage remains reasonable, and the size minimizes concerns about hazardous materials regulations. Remember, happy postal workers, happy campaigns!
- Design & Video Focus: While the smaller screen offers less real estate for visual extravaganzas, you can still craft a compelling video and an eye-catching brochure design. Focus on clear messaging, vibrant colors, and captivating motion graphics to make your message pop.
Mid-size Video Brochures
6″ or 7″ Screens
- Targeted Precision: Imagine handing these to potential clients at a conference, each screen illuminating your brand story with captivating clarity. These mid-size wonders are ideal for smaller campaigns (300 or less) aiming for a high-impact experience, perfect for direct personal distribution at conferences, trade shows, or investor meetings.
- Durable Versatility: Choose between a softcover for weight-conscious mailing or a hardcover for a more premium feel. Consider the event and your brand image – a sleek hardcover might be more appropriate for a high-end investor meeting than a trade show with throngs of visitors.
- Industry All-Star: From healthcare and SaaS to construction and government entities, these screens strike a balance between affordability and visual clarity. Real estate agents targeting mid-market listings often find this size effective, showcasing apartments or family homes with impactful clarity.
Large Video Brochures
10″ Screens
Due to battery limitations, 10″ screens are currently the largest used in video brochures. Because they are almost always used for high-end markets or for any product with high ROI, most of our production is done in hardcover.
- Luxury Unveiled: Reserved for high-ROI products like luxury homes, yachts, or high-end technology, these brochures exude sophistication with hardcover exteriors and stunning video presentation boxes.
- Hollywood-Level Production: Expect professionally produced videos with breathtaking visuals, often reaching the caliber of Hollywood production standards.
- B2B Domination: Primarily utilized by B2B companies targeting well-qualified leads with high expectations and significant budget allocations. B2C use is rare, often reserved for products worth hundreds of thousands or even millions.
- Shipping with Care: Due to their size and value, reinforced packaging like presentation boxes or additional outer corrugated protection is recommended. Consider UPS delivery with the required UN3481 label for battery safety.
While we offer many options, any brochure you select will deliver a video in front of the intended audience and you enjoy their uninterrupted attention for several seconds. If your video captures their attention, you will be able to introduce your product in a way no other marketing platform can offer. 25% of our clients are repeat customers who have realized the power and success of video brochure marketing.
We here at theVideoCards are excited to talk with you to discuss your marketing campaign and are happy to share with you our experiences from past projects and provide guidance on what we think may work best with your campaign. Your success is our success and we want you to consider us a part of your team and utilize our experience and resources. We invite you to contact us today to get your project started.
