College enrollment has been on the rise in the US and shows no sign of slowing down. Even though enrollment rates have fallen during the pandemic, predictions estimate that most high school graduates will continue to go to college. As more and more students begin their search in an increasingly competitive field, smart institutions utilize digital marketing to ensure their names are becoming household ones.
A wide variety of factors have allowed students to apply to even more colleges than before, such as the standardized Common Application. Because of this, the rate at which students apply and at which colleges accept has increased greatly. The Pew Research Center found that in 2017, more than half of universities and colleges in the US accepted two-thirds of their applicants. Students increasingly have a wider range of colleges to choose from — which makes standing out all the more important.
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As more and more schools establish themselves as a brand, they deploy various tactics to underline brand awareness and stand out from other institutions. Many of them use video brochures to deliver their branded message to a generation that doesn’t know the world without video.
Video brochures as a vehicle for marketing and branding are not limited to soliciting new students — the application for video brochures in academia is broad and can be used in various scenarios. At TheVideoCards, we have delivered several projects for different educational institutions, from higher education establishments to even middle school, all of which used their brochures in unique ways.
Video Brochures to Boost Admissions
A Massachusetts University deployed hundreds of video brochures to their most valuable target — students applying for the honors program. With the knowledge that those top students may get offers from other universities, the video brochure delivered five video files with content ranging from the chancellor’s address, a virtual campus tour, and an introduction to the honors college, among others, delivered directly to the students’ hands right at their time to make a decision. The university wanted to stand out from the other numerous direct mail the students were bombarded with at that time.
Likewise, this college used video brochures to solicit students with video messages. Promoting this Missouri educational institution, the video brochures stepped over the many marketing messages/videos students get in their inbox, delivering the promotional video directly to students’ hands.
Video brochure to solicit donations
Maintaining a strong alumni network is key to the prestige of higher education. By keeping this strong network maintained, Alumni serve as the building blocks to any university’s brand, as well as helping with mentoring, internships, and providing career opportunities to successful students. Increasingly, however, are large donation quantities coming from a select number of Alumni. As such, a personalized “Thank You” brochure provides a unique way to express gratitude that such a donation warrants.
Video Brochures Highlighting School District Successes in the Community
The pandemic brought many challenges to communities worldwide, and many school districts had to adapt to a new, socially distanced environment quickly. From pivoting to online education to stepping up their support in their community, some school districts played a big role in COVID-19 testing and provided other valuable resources to their residents in the community. This brochure summarized their activities, such as hosting food drives and providing vaccination sites, and thanked volunteers and donors for their effort during this unprecedented time.
Video Brochures as an Alternative Graduation Ceremony
In 2020, many graduating students were forever left without memories that their predecessors had for decades. All in-person activities related to graduation were suspended in middle schools, high schools, and higher ed. Video brochures with addresses from teachers, professors, principals, and other educators and staff eased the pain by addressing students in the video devices delivered to students’ mailboxes.
Video Marketing at Its Finest
With a video brochure, the student is holding something tangible. Using video marketing, users are more likely to absorb information in a short amount of time. TheVideoCards video brochures create deeper engagements as institutions speak to students or staff with more personalization and thought.
With our technology, you can introduce, solicit for, educate about, and promote your academic institution in the best possible way. All the users need to do is open the video brochure. No ads. No networks. No wires. No security concerns. And most importantly, no distractions.
